Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When ...
Tags: giant task, background banner, backwall
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
It can be hard to determine just how many booth staffers you need to bring to your next trade show or event. The investment in booth staffers in terms of time training and money spent traveling to the event can be substantial. Appropriately ...
Tags: trade show, booth staffers, demonstrations
Hiring outsourced trade show booth staff is a wise investment for an exhibitor. After all they are the TRADE SHOW professionals. There is no other medium like a trade show, and traditional sales and marketing tactics do not translate well ...
Tags: exhibitor, TRADE SHOW, extension
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...
Tags: Pre-ROI, branding materials, exhibit
The one-millionth Audi Q5 drove off the production line at Audi’s main plant in Ingolstadt, Germany. The jubilee car, an SQ5 in Sepang Blue, will be delivered to a family in Germany. The international success of the Audi Q5 began ...
The payoff of Taiwanese fastener makers' effort on going upmarket is a major growth drive for the industry's sustainable development (in the photo are the high-strength, quality-approved bolts and fixings for rail construction). Although ...
Tags: Fastener, industrial parts
GS1 Australia officially launched the new Apparel RFID Implementation Guidelines to provide retailers and suppliers in the Australian apparel, fashion and footwear industry with best practice guidance on RFID implementation based on global ...
Tags: RFID, GTIN, supply chain efficiency
The rainbows in Rainbow Rage have a naughty side. They like to swap their colours around and it's up to players to sort it out. Matt Edmondson - Radio 1 DJ, TV presenter and inventor of Obama Llama - has once again teamed up with Big ...
Tags: Rainbow Rage, Obama Llama, mind-melting
The firm is looking to raise £25,000 in order to take its project – a collection of press pout and play cardboard play-sets – to market this Christmas. A London-based team of toy designers is chasing Kickstarter ...
Tags: Press-out Play-Sets, Toys
BMW has reported a 11% increase in its profits for the second quarter of this year due to strong sales of its three car brands. The net profit for the period between April and June end was €1.94bn, compared to €1.74bn for the ...
Silgan, a supplier of rigid packaging for shelf-stable food and other consumer goods products, reported second quarter 2016 net income of $33.3m, or $0.55 per diluted share, as compared to second quarter 2015 net income of $42.2m, or $0.70 ...
Tags: rigid packaging, shelf-stable food
Kettle Cuisine has acquired a privately held custom food manufacturing company Del Monaco Foods for undisclosed sum. Based in Morgan Hill, California, Del Monaco produces soups, sauces and other specialty items. The acquisition will ...
Tags: Kettle Cuisine, breakfast