Flair will launch Australian Toy of the Year this summer with heavyweight marketing campaign. The 2013 Australian Toy of the Year, Glitzi Globes, will launch in the UK this summer. Created by Australian toy giant Moose Enterprises, the ...
Tags: toy Glitzi, Globes, toy giant
The British Toy & Hobby Association has welcomed feedback to this year's Toy Industry Awards and says this will help shape the next event. The news comes following the toy industry's call for an Awards shake-up. The BTHA's committee has ...
Tags: Toy Industry, Toy Fair, Toy
There's nothing better than receiving a toy endorsement from a real mum or dad. But what are the challenges of managing blogs and what do parents really want from you? We ask mums and marketing execs. Forget the pain (and pleasure) of ...
Tags: toys, toy endorsement, mummy blogger
The 2013 Australian Toy Awards winners have been revealed. The news comes after the 2013 Australian Toy Hobby & Nursery Fair kicked off yesterday (March 3rd). It runs until March 6th at the Melbourne Convention and Exhibition Centre ...
Almost 2,000 boxes sold at Christmas, above the 1,000 target; new versions revealed. New quiz card game Linkee enjoyed strong sales at Christmas, with twice as many units sold than expected. In the three months up to Christmas the ...
Tags: Linkee game, Toy Fair, Toy
At NY Toy Fair earlier this month, Vivitar announced the debut of its new Camelio tablet, the first fully-customizable 7" Android tablet that lets families add fun, new Personality Packs to create their own unique user experience. The ...
"Lack of originality will kill the toy industry". Those are the words of a retired industry veteran who spoke to us at the London Toy Fair this year. But if the breadth of product on offer at this year's Toy Fairs is anything to go by, ...
Tags: Toy Fair, toy industry, toy
LEGO Teenage Mutant Ninja Turtles toys have launched in the UK. The collection includes five sets inspired by Nickelodeon’s recently launched computer-animated Teenage Mutant Ninja Turtles TV series. LEGO Turtles consists of ...
First there was Skylanders, then Disney Infinity was announced - and now Hasbro has entered the new 'toys to life' category. The new B-Daman marble battling line from Hasbro, under licence from D-rights and with manufacturing ...
Tags: Skylanders, Disney Infinity, US Toy Fair
A new Barbie Digital Makeover Mirror has dazzled visitors to the 2013 US Toy Fair. Girls can use attach an iPad to the vanity frame to "try on" virtual eye shadow, lipstick and glitter, reports Mashable. Users can hold a wand, dip ...
Tags: Barbie Digital Makeover Mirror, 2013 US Toy Fair, toy industry
Wonder Forge is showcasing its new line of games based on Nickelodeon's Teenage Mutant Ninja Turtles property this week at New York Toy Fair. Hitting retail from spring, the range will include Flying Attack skill and action board game ...
Tags: Wonder Forge, games, New York Toy Fair
More than 100 million Skylanders toys have been sold across the globe. And the Skylanders franchise has just passed the $1 billion mark in terms of worldwide retail sales. Both figures inclusive of toy and accessory packs, according ...
Tags: Skylanders toys, retail sales, toys
Mattel and Fisher-Price will be showing off the first products in the new Thomas Wooden Railway line at New York Toy Fair this week. The new product line marks a return to Fisher-Price's heritage in wooden toys. Thomas Wooden Railway ...
Tags: Mattel, Fisher-Price, Thomas Wooden Railway line, New York Toy Fair
VTech announces the InnoTab 2 Baby and InnoTab 2S Wi-Fi Learning App Tablet. Currently on display at the 2013 American International Toy Fair, VTech's InnoTab range offers children a tablet that opens up a world of educational content ...
Tags: VTech, Learning App Tablet, company news
This year's Nuremberg International Toy Fair attracted 73,500 traders and buyers from 113 countries. Although slightly down on 2012's figures - which stood at 76,55 - exhibitors remain impressed with the event, with 91.3 per cent of them ...
Tags: Toys, company news, Nuremberg