A new collection of baby and early years toys is looking to take the pre-school aisles by storm. Rainbow Designs is already reporting positive feedback for the Smarty Kids range, with stocks due to arrive at retail in March. The ...
Tags: toys, Rainbow Designs, toy industry
More and more small toy businesses are using sites like Kickstarter to acquire funding and bring their products to market. The crowdfunding website has seen a number of fresh toys manufactured and shipped, including Atoms (pictured), a ...
Tags: Toy, toy businesses, toys manufacture
Daily 'flash sales' start-up website Casabu wants to reach one million members by the end of 2013. The news comes after the ten-month-old company secured £900,000 in funding. The site saw new sign up soars shortly after launching ...
Tags: Sales site, toys, toy industry
LEGO has been talking to 20th Century Fox about striking up a partnership for The Simpsons, The Wall Street Journal has reported. LEGO spokesman Jan Christensen confirmed to the newspaper that LEGO is in talks over The Simpsons, ...
Tags: LEGO, Simpsons, company news
Clive Wooster - former head of European sales at Tomy - is to tackle the 75-mile Isle of Wight Coastal Path for charity. Wooster will be aiming to raise money for Brainstrust - which is an IOW-based charity for sufferers of brain ...
Toy retailers are getting behind World Book Day with a host of promotions. Toys R Us is encouraging children to dress up for World Book Day today (pictured, March 7th). It is offering 20 per cent off Smoby products, as well as buy one ...
Tags: World Book Day, promotion, toy industry
The toy industry should not underestimate the value of mummy bloggers, says Playmobil. The company was talking to ToyNews as part of a feature on the rise of mummy bloggers, along with other suppliers' marketing execs and bloggers ...
Tags: toy industry, toy, mummy bloggers
Loubilou opens doors in April, selling toys, gifts, accessories and clothing. A new website offering parents a global emporium featuring individual sellers of children's toys, gifts, accessories and clothing is hitting the UK in April. ...
Tags: toys, children toys, toy industry
GP Flair will hold a National Bug Survey with schools and parents in conjunction with its outdoor brand Backyard Safari. Launching on March 15th and running until July, the survey will be promoted with advertorials in children's newspaper ...
The British Toy & Hobby Association has welcomed feedback to this year's Toy Industry Awards and says this will help shape the next event. The news comes following the toy industry's call for an Awards shake-up. The BTHA's committee has ...
Tags: Toy Industry, Toy Fair, Toy
The UK’s biggest independent toy chain's owner Gary Grant (middle) and his directors – and sons – Stuart (right) and Duncan (left), explain how the retailer is offering the traditional toy shop ideal on a national scale. ...
The toy industry should shout louder about new product launches in order to reap greater rewards, says Gary Grant. The owner of the UK's biggest independent toy chain The Entertainer says it works more closely with suppliers and licensors ...
Tags: toy industry, toy chain, toy
Asobi is distributing a new Seedling Pocket Money range to UK toy retail. The firm first introduced Seedling to the UK and Ireland last year. Products in the new Pocket Money offering range from 69p to £8.50. They include spitting ...
Tags: Asobi, toy retail, toy industry
A new event promises to demonstrate the best ways to create a top-selling toy. The Toy Product Development Masterclass from industry veteran Steve Reece is for toy companies who want to develop more winning products and product ranges. ...
Tags: top-selling, toy selling, toy industry
The UK toy trade wants its annual awards ceremony overhauled. ToyNews received feedback from 30 toy firms, many of which called for better recognition for smaller brands, as well as a tweaked format and product reviews process. ...