Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people. Nerf joined a major sporting event this weekend, as the company unveiled its pitch-side billboards during the Germany ...
Tags: Nerf, Billboard Ads, Easter weekend, Football match
Event will see kids play games and test out apps while parents can learn the best practice for keeping children safe online. The inaugural Digital Kids Show will take place in Manchester's Event City on October 29th and 30th 2016. ...
Tags: Manchester, Digital Kids Show, Event city
Hasbro will release full length episodic Transformers Robots in Disguise content on the platform every two weeks. Following content partnerships for the My Little Pony and Littlest Pet Shop brands, Hasbro has once again teamed up with ...
Tags: Hasbro, SuperAwesome, Transformers, Robots in disguise
The company also won the Craft and Activity Toy of the Year and the Australian Development Award for Qixels, and Girls Licensed Property of the Year with Shopkins. Moose Toys bagged the top honour at the annual Australian Toy Industry ...
Tags: Moose Toys, Awards, Shopkins, Qixels, Australian Toy Of The Year Award
The two-week campaign will air across a range of kids' TV channels until April 3rd 2016. Mardles, the stickers that come to life using a free smartphone or tablet app, is set to make its TV advertising debut this Easter. The two-week ...
The line includes a host of children's and adult t-shirts emblazoned with LEGO artwork, minifigures and the iconic LEGO logo. LEGO has stepped up its efforts in the wearable accessories sector with the launch of a new collection of ...
"With a new comic book and his first appearance in a Marvel film both occurring during his 50th anniversary year, excitement is already underway for Black Panther product." Marvel has launched the first wave of Black Panther merchandise ...
'We've heard great things about last year's FunFest event, so were delighted to be joining the line-up this year,'says Kids@Play. This year’s FunFest Blogger Summit has revealed is first two expo partners, with JCB Kids returning ...
Tags: JCB, FunFest Blogger Summit, JCB Kids
Called Cubetto, the play-set from Primo toys has secured over $400k on Kickstarter with a project that teaches youngsters the basics of coding. A tech-infused wooden toy play-set designed to teach pre-schoolers the basics of coding has ...
Tags: Kickstarter, Cubetto, Primo toys
Eagle Boys pizza is trialling new technology which will allow customers to use a “virtual drive-thru” when ordering pizza online or through its mobile app. The virtual drive-thru will let customers order pizza at home ...
Rita's Italian Ice,has announced the return of its Frozen Custard to stores in the US. More than one million Rita's guests from coast to coast will join in on the family-favorite tradition on Sunday, March 20 to snag their free Italian ...
Tags: Rita's Italian lce, Frozen Custard, Stores
To celebrate the festivities, Gemperle Family Farms has designed several all-natural crafts that make perfect gifts for friends and family. "We admit we are egg nerds at Gemperle Family Farms and Easter is one of our favorite days of the ...
Tags: Gemperle Farms, All-natural crafts, Easter egg seed bombs
The event will take place at London's ExCeL in the October half term. A new consumer event that lets kids and families engage with toy and children’s entertainment brands is heading to the UK’s capital. Pioneered by the ...
Tags: Simon Pilling, Toytesters.tv, Gemma gallagher, Toytopia, Kidtropolis
Somma Food Group has launched a partnership with the New York City Public School System in offering Chickentopiatm Drumstix in over 1,700 of their schools. First served in December, Chickentopiatm Drumstix are served to New York City's ...