Hyundai is planning to take on luxury automotive market with a stand-alone brand 'Genesis' that is expected to introduce six new luxury models by 2020. Hyundai already offers four-door, five passenger sedan with the same name, with the ...
Tags: Hyundai, luxury automotive market, five passenger sedan
Rebranding on March 4th as Hotel Jen Upper East Beijing, Traders Hotel Upper East Beijing marks the first property in mainland China to adopt the new Hotel Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new ...
Tags: Hotel JEN, Rebranding, mainland China
Axalta Coating Systems, a leading global supplier of liquid and powder coatings, developed and launched a new Corshield alkyd system designed to provide resistance and lasting color for severe corrosive environments. The new Corshield ...
Based on a report released by the Chemical Industry and Engineering Society of China, the total powder coatings output of the top 30 producers in China is 441.5 thousand tons in 2014, which is less than one third of total powder coatings ...
Tags: Powder Coatings, Coatings
Leading U.S. LED manufacturer Cree announced earlier this month, it will be rebranding its power and RF business as Wolfspeed. In an exclusive interview with LEDinside analyst and assistant manager Joanne Wu, Cree co-founder and CTO John ...
Tags: Cree, Wolfspeed, RF and power business, Market Branding
Toyota is planning to invest Rs10bn ($150m) into its Indian subsidiary Toyota Kirloskar which is expected to be used for the company’s new engine plant and new projects including production of Innova, Fortuner and a mid-size sedan. ...
Tags: Toyota, engine plant
Bhilwara based textile major Sangam (India) has launched women’s branded apparel category under the name of ‘Channel Nine’. Through this initiative, Sangam which has been supplying fabrics to garments manufacturers, has ...
Puma and Kering Eyewear, a company of Puma's majority shareholder Kering, signed an eyewear partnership agreement for optical frames and sunglasses, fully effective January 2016. The license agreement with Puma's current partner for the ...
Tags: Puma and Kering Eyewear, eyewear, sunglasses, fitness equipment
Ziggurat Brands has designed new brand identity and packaging for fresh, cold-pressed melon juice Mello. Mello is launching in 218 Waitrose stores in two flavours- watermelon and cantaloupe. The melon juice brand was listed in Planet ...
Spirits brand Absolut will be launching a redesigned bottle that will feature an updated two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier. Carried out in collaboration with Brand ...
Tags: Absolut, Redesigned Bottle, Vodka
Heineken Ireland has formally entered the cider market with the launch of its first cider brand, Orchard Thieves. Made to suit Irish palate, Orchard Thieves is crafted from a mix of crisp and tart apples, with its media campaign centered ...
Tags: Heineken, cider market
The new bottle featuresg an updated two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier. Peder Clason, global brand strategy director, Absolut, said: “The new bottle maintains ...
Tags: Bottle Redesign, Absolut
Indian mobile commerce platform Paytm has launched its new brand campaign on the ongoing IPL, which aims to reinforce its position as the leader in the mobile commerce space. Paytm is an associate sponsor on Sony and is also the ...
Tags: mobile commerce, Paytm
Scholle Chemical has announced the launch of a major rebranding effort and will now be known as Alchemix Corporation. For nearly 70 years, the Scholle Chemical business has been a mainstay in nitrocellulose solutions, specialty chemical ...
Tags: Adhesives, Chemical business, Construction
The Scotch whisky brand briefed JDO to simplify and find an engaging way to communicate the story and history of the brand. JDO focused on the two characters, ‘Mr Hankey’ and ‘Mr Bannister’ to communicate the name. ...
Tags: briefed JDO, Packaging