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Barbie
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Mattel Enjoys Sales Spike in Q217 Financial Results
Jul 31, 2017Mattel has enjoyed a spike in net sales in its second quarter 2017 financial results. The firm reported that net sales were up by two per cent as reported and up by three per cent in constant currency, versus the prior year's second ...
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Fast & Furious Director to Helm Mattel's Hot Wheels Movie
Oct 9, 2016Hot Wheels will be Mattel's second big screen venture of recent times, following Max Steel. Justin Lin, the director of Fast & Furious and Star Trek Beyond, has signed a deal to develop, direct and produce a Hot Wheels movie. Based on ...
Tags: mattel, hot wheels, fast&furious, hot wheels movie
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Mattel Inks Stationery Deal with Maped Helix
Oct 9, 2016‘Barbie, Hot Wheels Thomas & Friends and Bob the Builder are iconic brands and alongside these, we will continue to innovate and deliver a wide-range of fun educational products’, says Maped Helix’s Gray Richmond. ...
Tags: mattel, stationery, maped helix
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What's on Kids' Holiday Toy Wish Lists? Walmart Unveils Its Top Toys, Launches Layaway
Sep 28, 2016BENTONVILLE, AR., Sept. 1, 2016 – From the smallest to the tallest, Walmart polled hundreds of kids to find out just what they will be including in their letters to Santa this year. Today, Walmart unveiled its annual top toy list, ...
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Amazon Developing TV Series Based on The Rise of Ex-Hasbro CEO Alan Hassenfeld
Sep 27, 2016The show is inspired by the book, Toy Wars: The Epic Struggle Between G.I. Joe, Barbie and the Companies Who Make Them. Amazon is developing the non-fiction book, Toy Wars, into a TV series. Toy Wars follows the story of Alan ...
Tags: Amazon, Toy Wars:The Epic Struggle, Hasbro, Alan Hassenfeld
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Mattel Teams with Startapp to Launch Digital Stickers, Emojis and Gifs
Sep 27, 2016Brands including Barbie and Hot Wheels will be given a raft of new digital extensions. Mattel has launched a new partnership witn Israeli-founded mobile ad start-up StartApp. Start-Up is now Mattel's premiere partner for digital ...
Tags: Barbie, Hot Wheels, digital extensions
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Mattel to Launch Hot Wheels, Barbie and American Girl Nabi Tablets
Sep 20, 2016Each will boast digital content, experiences and accessories specific to each brand. Mattel is to launch a line of Hot Wheels, Barbie and American Girl nabi tablets next month. Each will boast digital content, experiences and ...
Tags: Mattel, nabi tablets, Hot Wheels, Barbie, American Girl
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US: Walmart Reveals Its Top 25 Toys for Christmas 2016
Sep 6, 2016Disney's Rogue One: A Star Wars Story is predicted to be a big driver for toy sales this Christmas period. Star Wars, Doc McStufins and Barbie have all topped the list of US retail giant Walmart’s top toy picks for Christmas 2016. ...
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US: Star Wars, and Dreamworks' Trolls to Deliver Record Toy Sales This Christmas
Sep 6, 2016US toy sales rose seven per cent in 2015, fueled by the Star Wars franchise while The NPD Group reveals toy sales are already up the same percentage in the first six months of this year. Blockbuster movies including Rogue One, ...
Tags: US toy sales, NPD, blockbuster movies
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Mattel Unveils President and VP Barbie Dolls to Help Girls Unlock Their Leadership Potential
Jul 16, 2016The firm has teamed up with She Should Run to launch the new dolls. To help inspire more girls to become leaders, Mattel is introducing new President and Vice President Barbie dolls. The dolls are part of the brand’s careers line, ...
Tags: Barbie dolls, dolls
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Hamleys Dates 2016 Toy Parade
Apr 15, 2016750,000 people are expected to flock to London's Regent Street for the November event. Hamleys is to hold its second annual Toy Parade on Sunday, November 20th 2016. 750,000 people are expected to flock to London’s Regent Street ...
Tags: Hamleys, Toy Parade
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Mattel Teams with Oscar De La Renta for New Barbie Doll
Apr 11, 2016De la Renta was the first fashion designer to create an outfit for Barbie, back in 1985. Mattel has teamed with Oscar de la Renta to launch the Oscar de la Renta Barbie doll. Oscar de la Renta was the first fashion designer to design ...
Tags: De La Renta, Oscar De La Renta, Mattel, New Barbie Doll
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Mattel Launches New Content Creation Division, Mattel Creations
Apr 5, 2016New division will encompass Mattel's in-house studio, Playground Productions. Mattel has formed a new theatrical, TV and digital content creation division called Mattel Creations. Mattel Creations will utilise the firm's portfolio of ...
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Transformers' Optimus Prime Joins Snapchat
Mar 22, 2016Users can now keep up to date with Prime's stream of selfies by following his official Snapchat account: OptimusPrime. Optimus Prime, star of Hasbro's Transformers brand and leader of the Autobots, has joined the messaging app Snapchat. ...
Tags: Transformers, Optimus Prime, Snapchat
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Kmart And PEEPS Collaborate To Introduce Easter Goodies
Mar 21, 2016This Easter, Kmart is teaming up with PEEPS, the marshmallow candy brand, to introduce goodies. Sure, everyone has Facebook friends, but it's time to figure out once and for all who your 'peeps' really are. Thanks to the Kmart 'My PEEPS' ...
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