Crown Aerosols and Specialty Packaging Europe, a business unit of Crown Holdings, has launched a microsite to help brand owners experience the various design possibilities offered by metal packaging. The new site which is available in ...
Tags: Specialty Packaging, Microsite
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
At drupa, the stage will be set for Konica Minolta to officially launch KM-1, underscore its commitment to the label and packaging markets, unveil more plans in its cooperation strategy with MGI across the globe as well as break new ground ...
Tags: Konica Minolta, Drupa 2016
According to Ashland Specialty Ingredients, paint is changing. Yesterday's "house paint," a functional necessity to cover drywall, wood or masonry, must today be an "architectural coating" that allows owners to express their personal style. ...
Tags: Paint Formulations, paint
“Stackable plush is the hottest new collectible, and we are so excited to introduce these adorable, Stackins pets to fans,” commented Kathy Hawk, vice president, Marketing, Funrise. Funrise Toys has launched its collectible ...
Tags: toy, toy manufacture, Funrise toys
The company demonstrated the successes of its Cut/4 CArboN program at this year’s BrauBeviale in Nuremberg, Germany, in an unusual way: its progress is seen through the eyes of “Carla” (pic), a fictional Ball employee who ...
Tags: Carbon Footprint, Microsite
The most complete and unique collection of Penfolds Grange ever to be retailed is now available for AUD 660,000 at the fine wine and luxury spirits retailer Le Clos, situated in Dubai International airport at the crossroads of the world. ...
"We wanted to try something different this autumn to entertain our target audience for Tamagotchi and this superb microsite is the perfect solution," said Bandai. Bandai and SuperAwesome have teamed launch a Tamagotchi microsite on ...
Tags: Tamagotchi, Toys
Hoare Lea has developed a lighting app to promote the possibilities of light to the architectural and design communities. The app, which is free to download for anyone with an iPad, allows the user to take a photo of a building, sculpture ...
Fisher-Price has launched its seven figure Discover Your Way campaign, designed to tell parents that there's no right or wrong way for a child to play. The campaign will be launched with a prime time slot during ITV’s Emmerdale on ...
Tags: Fisher-Price, Your Way Campaign, Toys
Campaign aims to convey the 'developmental benefits of Fisher-Price toys for this age group.' Fisher-Price is helping parents celebrate the milestone of a 1st Birthday with a new extensive marketing and PR campaign. The campaign aims ...
Tags: Fisher-Price, 1st Birthday Campaign, Toys
Veyance's new microsite highlights features of its Gatorback belt technology. Veyance Technologies Inc., manufacturers of Goodyear Engineered Products and Gatorback belts, has launched the Art of Silence campaign, a marketing initiative ...
Tags: Veyance, Art of Silence, Accessories
The barcode was invented at Westinghouse in 1930 by John Kermode, Douglas Young and Harry Sparkes. The first patent for a barcode, US Patent #2,612,994, was issued to inventors Joseph Woodland and Bernard Silver on 7 October, 1952. The ...
Yokohama Tire Corp. (YTC) announced it has unveiled "I Am Yokohama," a new TV advertising campaign aimed at further strengthening the tire maker's relationship with enthusiasts while expanding its message to appeal to a wider adult ...
Tags: Tire, Tyre, Auto Parts
Chico's FAS, Inc., and its family of brands – Chico's, White House Black Market, Soma, and Boston Proper – announce the launch of its fourth May is For Miracles campaign, a multi-faceted program to raise funds for the 170 ...
Tags: Miracles Campaign, Chico's FAS