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Diamond Story of The Year: Return of Generic Advertising
Feb 6, 2016Star Wars was not the only force making a come-back in 2015. The return of generic advertising brought with it a promise of increased profitability for the diamond trade. Even as numerous stories reflecting pain in the industry vied for our ...
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Carl's Jr. and Hardee's Introduce Steakhouse Thickburger
Dec 14, 2015Carl’s Jr. and Hardee’s is introducing the Steakhouse Thickburger, available now at participating restaurants nationwide. Served on the chains' signature Fresh Baked Buns, the Steakhouse Thickburger features a charbroiled, ...
Tags: cheese, combo meal
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M&C Saatchi Puts Australian Weaving's Message in a Bottle
Dec 4, 2015Creative agency M&C Saatchi has joined with textile group Australian Weaving to launch an absorbent cotton towel packaged in an unexpected format - a 2L soft drink bottle. The message in this bottle is that the Australian Weaving towel is ...
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Wine-Maker Launches Colour-Change Sensor Labels
Nov 18, 2015Taylors Wines has introduced a temperature sensor that appears on the back label of its Taylors Estate and Promised Land wines. The sensor uses thermo-chromatic ink technology that changes colour depending on the temperature of the wine, ...
Tags: Taylors Wines, Sensor, Labels
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Paytm Launches New Rs 50cr Marketing Campaign During IPL
Apr 13, 2015Indian mobile commerce platform Paytm has launched its new brand campaign on the ongoing IPL, which aims to reinforce its position as the leader in the mobile commerce space. Paytm is an associate sponsor on Sony and is also the ...
Tags: mobile commerce, Paytm
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An Integrated Advertising Campaign for Homewares Website Casafina Was Launched
Mar 25, 2015Creative agency Haygarth has launched an integrated advertising campaign for homewares website Casafina, which celebrates the uniqueness of individual interior style. Running across TV, print and online, the new Room to Be Different ...
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Santa Ana Has Selected Olson Engage Following a Competitive Review
Jan 13, 2015Santa Ana, California-based Masco Coatings Group - one of the largest suppliers of architectural paint and exterior wood-care products for professionals, architects, designers and DIYers in the United States and Canada - has selected Olson ...
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CLIP Comes up with a New Packaging Design Along with a New Logo for Sauces
Nov 14, 2014London and Nottingham-based creative agency CLIP has come up with a new packaging design along with a new logo for sauces and marinades manufacturers Piquant to improve their brand image. CLIP has designed a three-stage creative ...
Tags: packaging design, sauce, marinades, Agriculture
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House of Fraser Announces The Appointment of Jamie Peach
Aug 12, 2014House of Fraser, the UK and Ireland’s premium department store group, today announces the appointment of Jamie Peach as Head of Search Engine Optimisation ('SEO'). As part of the newly created role, Jamie Peach will lead a team of ...
Tags: House of Fraser, Apparel, Accessories
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NibMor chocolate Is Both Upmarket and Organic
Apr 23, 2014NibMor chocolate is both upmarket and organic. It could have dressed itself up in the same old clothes – 'the finest quality' and/or 'we know where our chocolate comes from'. It would have placed itself in pretty good company. 'In ...
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Full Service Creative Agency Specialises in Visual Effects and Animation
Feb 26, 2014Full service creative agency specialises in visual effects and animation Full service creative agency Carbon Digital has launched a toys and games division, appointing video games and tech specialist Ian Richardson to head it up. ...
Tags: creative agency, toys and games division, creative team
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The Company Has Joined 1HQ's Team at Its Windsor Office
Dec 20, 2013Sonaa is a Shoreditch-based,?digital design and creative agency specialising in online campaigns through mobile or in-store. The company has joined 1HQ's team at its Windsor office. 1HQ chief executive Mark Artus (pictured) said that the ...
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PUMA Appoints Advertising Agency JWT New York as Its Lead Creative Agency
Dec 13, 2013Sports company PUMA has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position over all PUMA advertising and creative on a global basis, with reach across North ...
Tags: Apparel, Accessories, Puma
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New Cuffed Chino Pants Is Unveiled by Finn Apparel
Nov 7, 2013Finn Apparel, a new clothing startup based in Birmingham, Alabama, believed that the fashion industry was missing a new twist on an old wardrobe staple and decided to make their mark by introducing the Finn Cuffed Chino. The company turned ...
Tags: Finn Apparel, Cuffed Chino Pants
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Hardee's and Carl's Jr.Proved Fast-Food Consumers Can Get a Burger
Nov 7, 2013More than a decade ago, Hardee's and Carl's Jr. proved fast-food consumers can get a burger that rivals sit-down restaurant offerings with the introduction of their 100 percent Black Angus Beef Thickburgers? and Six Dollar Burgers. Now ...
Tags: Agriculture, Food