Doc McStuffins has become the fastest-selling new property at the Disney Store for 2012. Toys and products based on the animated pre-school TV show include talking plush, a Lambie Mini Bean Bag and Doctor's Bag Set. Disney says extra ...
Tags: Doc McStuffins, new property, Disney Store, toy, 2012
Retail and supplier seasonal marketing spends are up year-on-year. Two thirds of toy firms surveyed by ToyNews say they’re spending more on marketing their products for Christmas. Some 66 per cent of firms have a higher ...
Tags: Toy firms, Christmas, Toy, toy retailers
This month could set a new toy sales record in the UK, thanks to two extra shopping days compared to 2011. However, retail sales tracker NPD also says that despite sales potentially topping £400 million in the last three weeks of ...
Tags: toy, NPD, UK toy, Sales of toys
In these tough economic times one popular product category has halted a decline in the UK toy market – the blind bag. These low value lines – such as LEGO Minifigures – are top sellers. The blind bag category is ...
Tags: blind bag, lego, minifigure, npd
It’s been an incredible year for Skylanders. Why do you think it’s been so continually successful? Well, apart from the obvious fact it's a superb concept it's down to 1. Marketing spend, 2. Marketing spend and 3. Marketing ...
Tags: In Thing, Skylanders toys, Skylanders Giants
Disney has hundreds of licensing partnerships in place across Europe and toy sales for its big IPs are climbing. With huge films like Planes and Monsters University on the way, the opportunities for toy firms are bountiful. Anna ...
Tags: Disney, Anna Chapman, Toys