French food producer Blini has launched its gourmet dips and sauces range in new pots with in-mould labeling from RPC Superfos.
RPC Superfos provided RingLock pots of 100g, 200g and 250g sizes for Blini's 'fine cuisine' range including caviar, truffles, lobster, crab, houmous and sea urchin. Each pot uses the lid of same size to create a 'family' appearance for the products.
According to RPC, in-mould labeling made it possible to create a new look combining vivid colors with gold, silver and a transparent area for the bigger sizes, in order to enhance the product appearance.
Blini product manager Audrey Sioufi said the new, fancy packaging has a good visual effect and serves as a signal of quality.
"It is simply beautiful and an eye-catcher on the supermarket shelves," Sioufi added.
A round bottom version of the RingLock pack has been included as part of the final design for the 'special edition' dips, RPC said.
