Since its inception in 2010, Ultimate Beverage Challenge (UBC) has vigorously challenged the status quo in beverage evaluation with its meticulous methodology.
Now, UBC announces the opening of its NEW EVALUATION FACILITY AND OFFICES in Hawthorne, New York. This 2,500 square foot space has been specially designed to accommodate UBC's mission of providing impeccable evaluation of wines and spirits through its two competitions, Ultimate Spirits Challenge (USC) and Ultimate Wine Challenge (UWC).
After five successful years hosting USC and UWC, the next logical step in UBC's evolution was to create its own pristine space that provides the ideal environment to delve as deeply as possible into unbiased, clinical product assessment. Starting this September, wine and spirits ENTRIES WILL BE ACCEPTED ON A ROLLING DEADLINE.
Rather than having to evaluate 900 spirits or wines in one week, judges will now have an entire month to thoroughly examine each category. The Challenges will continue to utilize the 100-point rating system with results posted on www.ultimate-beverage.com.
USC is also expanding the spirits evaluation process to examine how individual spirits perform in a CATEGORY-APPROPRIATE COCKTAIL. UBC believes that in today's world, spirits can only be properly assessed if they are examined both neat and mixed in a cocktail.
Said founding partner, F. Paul Pacult "Our new premises allow us, our back-of-house team and our judges the time and ideal environment to fulfill UBC's objective which is to present the fairest and most accurate wine and spirits assessments possible. This type of comprehensive, multilevel, expert evaluation with rolling deadlines for entries will set yet another new standard for the beverage alcohol industry."
