Friends Beverage Group from Florida, announced the arrival of its highly innovative line of wine drinks, branded "FRIENDS FUN WINE," on five continents.
With six delicious and bold flavors, this fast growing flavored wine drink has been a frontrunner leading the Alternative Alcohol Beverage space as a new category in the wine industry — "Fun Wine", with a casual and delicious offering that allows consumers to enjoy wine in a new and refreshing way.
Fun Wine was developed in response to the desire of millennials and female consumers seeking new experiences as their taste for alcohol evolves.
With global beer sales dropping, and wine continuing to develop across multiple formats, Friends Fun Wine is an ideal beverage to lead the latest craze in the beverage industry.
In its quest to continue to evolve into a lifestyle and fashion brand, Mr. Peleg engaged world-famous graffiti artist Miguel Paredes to create one-of-a-kind container designs that will immediately become keep-sake "works-of-art."
Miguel grew up in New York and spent his youth as an art student under the tutelage of Ronnie Cutrone, who was Andy Warhol's assistant at the Factory. Like Warhol, Miguel has created his own explosive and bold style which is a perfect marriage of graffiti, landscape and pop art. Today, he lives in Miami and creates dynamic pieces of art that have a sophisticated and gritty urban feel.
"My sense of design and art has many parallels with the Friends Fun Wine brand," said Mr. Paredes, Artist and Chief Design Officer of the company. "This bold product and what it offers to people around the world inspired me to create images that are both strong in their color and palette as well as encompassing evoking images and designs that appeal to people everywhere."
