Trade Tips

What Is Digital Marketing?

Aug 12, 2016

What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...

Tags: Digital Marketing, Wikipedia, umbrella term

How to Stop Trade Show Attendees in 5 Seconds Flat

Aug 12, 2016

The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...

Tags: demonstration, guard up, target market

Why You Should Measure PRE-ROI

Aug 12, 2016

In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...

Tags: Pre-ROI, branding materials, exhibit

Portable Trade Show Displays Place Distant Shows in Reach

Aug 12, 2016

For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get ...

Tags: exhibitors, big impression, airplane-distances

Questions to Pinpoint Your Trade Show Strategy

Aug 12, 2016

Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...

Tags: B2B marketers, exhibiting, trade show

How to Get 125 Square Feet of Bonus Display Space in Your Trade Show Booth

Aug 12, 2016

For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...

Tags: island display, eight-foot backwalls, company's trade

Prevent AV Panic: 18 Event Tech Tips You Need to Know!

Aug 12, 2016

Your event is tomorrow and your images are not showing up on the monitor. It’s late, you traveled all day, and the AV tech is nowhere to be found. There are some simple things that can make or break your next event that we should ...

Tags: monitor, AV functions, tips

Event Planning Lessons From The 2016 Olympics

Aug 12, 2016

Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...

Tags: Olympic Games, basic needs, face-to-face experiences

Ask These Questions Before Choosing a Custom Trade Show Exhibit Design

Aug 12, 2016

Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...

Tags: trade show exhibit, one-time event, business relationship

Temple Fairs Remain a Firm Favorite

Nov 3, 2015

A performer practices crying out his wares as a street vendor at Badachu Park on Feb 9. (Source: China Daily/ Li Jundong) Despite more and more young people turning their back on tradition, temple fairs remain a favorite event during ...

Tags: temple fairs, Spring Festival, traditional spirit

Escape The Midsummer Heat on Emei Mountain

Oct 30, 2015

Visitors are invited to Emei Mountain of southwest China's Sichuan province, where they can learn flower arrangement with a Taiwanese teacher, sip fine tea and feast on dishes which utilize flower petals as ingredients. A popular Chinese ...

Tags: Emei Mountain, Floriculture exchange, tea-tasting

5 Tips for Maximizing Networking Opportunities at Trade Shows and Events

Oct 30, 2015

Trade shows yield a significant range of professional benefits and opportunities. While manning your trade show booth is important, there are other goals that can exist while at your event. Yes, there will be many direct competitors, but ...

Tags: Trade shows, 5 Tips, Networking

Exhibitors Beware: New Trade Show Budget Buster

Oct 30, 2015

Beware exhibitors: After 12 years in the trade show industry, I’ve finally been introduced to the consequences of a mixed shipment. We were hit with “special handling” (aka drayage) charges because of this mixed shipment. ...

Tags: exhibitors, trade show, Budget

Capturing Great Videos Inside Your Trade Show Booth

Oct 30, 2015

All you need to capture fantastic and authentic video at your next trade show is a smartphone and a twenty-five dollar microphone. People love to watch videos, and they love to share them. According to Facebook Media, in just one year, ...

Tags: Trade Show, smartphone, microphone

4 Things Your Trade Show Booth Should Communicate to Potential Customers

Oct 30, 2015

Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers ...

Tags: 4 Things, Trade Show, Potential Customers