361 Degrees USA, the athletic footwear manufacturer, introduced their new marketing campaign for 2016 titled “Fast & Soft” and featuring a new mythical character, “Sheepa.” The unique new visual campaign will focus ...
Tags: 361 Degrees, athletic footwear, Sheepa
Philips LightVibes® makes Rolling Stones fans feel as if they are actually part of a live concert, complementing the main screen images with immersive lighting effects throughout the film Odeon & UCI Cinemas Group premiere Sweet ...
Tags: Philips, LED lighting, PhilipsLED luminaires
German engineering firm Voith has commissioned PM 53 paper machine at Holmen Paper's mill in Braviken, Sweden. The PM 53 is capable of producing a variety of paper grades ranging from newsprint to sophisticated SC papers, including the ...
Tags: Voith, PM 53 Paper Machine, Graphic papers
US-based General Mills is being sued by the Center for Science in the Public Interest for alleged misleading labeling as well as false advertising. In its promotional campaign, General Mills has stated that its Cheerios Protein is ...
Tags: General Mills, labeling
Authorized by SAIC and Shanxi province people's government, China Advertising Association and Shanxi Industrial and commercial bureau together with Xi’an people’s government organized this big events on October 26th 2015. ...
Tags: HD LED Screen, Chipshow
There is probably no form of advertising more ancient and venerable than the humble shop's sign. From the simple stonework of a common Roman mason, to the flashing LED digital displays today, signs have always been a business's first ...
Tags: LED Screen, Chipshow
Hudson Valley Lighting®, a leader in classic, contemporary and transitional lighting fixtures for more than 20 years, is proud to announce that esteemed, award-winning, New York-based interior designer, Jamie Drake has signed a ...
A workshop on Chinese outbound tourism was held at the International Tourismus-Boerse (ITB) in Berlin on Wednesday, the first day the world's biggest tourism trade fair opened to visitors. The discussion focused on China's "second wave" ...
Tags: Chinese outbound tourism, overseas traveling, Chinese customers
The world's biggest tourism trade fair opened to visitors last week with a workshop on Chinese outbound tourism in Berlin. The discussion at the International Tourismus-Boerse focused on China's "second wave" of outbound tourists, and ...
According to Ashland Specialty Ingredients, paint is changing. Yesterday's "house paint," a functional necessity to cover drywall, wood or masonry, must today be an "architectural coating" that allows owners to express their personal style. ...
Tags: Paint Formulations, paint
Why Measure? In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events. Tracking the number of impressions from any ...
Tags: exhibitors, Effectiveness, Value
Nestle India has begun the production of Maggi Noodles at three of its plants in India and is targeting launch in November to take advantage of the festive season sales. Nestle has begun Maggi Noodles production at its plants in ...
Tags: Maggi Noodles, Nestle
Further awareness will be created during The Gadget Show Live exhibition at Westfield Shepards Bush. To celebrate the launch of the Teksta Robotics Scorpion, the ultimate Teksta Scorpion Battle will take place later this month, along with ...
Tags: Teksta Scorpion, Character Options
Traders of mined diamonds are divided over how to best respond to the growth of their laboratory-grown counterparts. Last week, India’s Bharat Diamond Bourse (BDB) became the second exchange to ban trading of man-made diamonds, ...
Innovation and technology are two factors that truly run the show when it comes to the growth of businesses, advertising and marketing and business communication. Business and brand owners are always on the lookout for newer ways to attract ...
Tags: LED video displays, LED displays