Twirlywoos and Hey Duggee plush toys will now hit shelves this month after strong consumer response. Golden Bear has re-scheduled the TV campaign and on-shelf date for its Twirlywoos and Hey Duggee plush lines to June, due to ...
Tags: Golden Bear Lines, toys
LIGHTFAIR® International (LFI®) 2015 broke all registration and trade-show records with double-digit growth marking the largest staging in its 26-year history, according to Jeffrey L. Portman, Sr., vice chairman, president and chief ...
Tags: LIGHTFAIR International, Lighting
US-based beverage company Jones Soda has expanded its limited edition, region-specific Jones Soda, to the Canada, Texas, California and the Northwest markets. Jones has always been proud of its ties to the community and starting in ...
Tags: Jones Soda, beverage
The food industry is capitalising on a booming licensing industry by ensuring big names such as Frozen feature on more packaging. Streets Ice Cream is leading the way in Australia, announcing it will bring to life the favourite ...
Tags: Frozen Franchise, food industry, booming licensing industry
Perry Ellis has entered into a license agreement in Australia and New Zealand with South Pacific Apparel, Ltd., for men's sportswear like polos, t-shirts, casual shirts, denim and pants under the Farah vintage brand. The new collection ...
Tags: Perry Ellis, men's sportswear, polos
Naked Brand Group Inc. a global lifestyle brand focused on innovative and luxurious innerwear, loungewear and sleepwear, has launched a totally revamped and enhanced online shopping platform at www.thenakedshop.com, it said in a statement. ...
Tags: Online Shopping Platform, Naked, luxurious innerwear, loungewear
North Face, an apparel and footwear brand owned by VF Corporation said it has expanded its ‘Clothes The Loop’ recycling programme to all of its retail and outlet stores in the US. In tandem, it will also run an in-store and ...
Tags: North Face, Apparel Recycling Programme, apparel, footwear
Are you planning your next trade show or event? Do you know you have an average of 3 seconds to make an impression on an attendee? It can be a challenge to conduct successful events, identify the right display, maximize crowd impact, and ...
Tags: Trade Show, social media buzz
Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love getting the chance to flex their marketing ...
As the gatekeeper for your event and exhibit budget, you are undoubtedly looking for ways to make your dollar stretch as far as possible, while also creating a dynamic presence with your exhibit space. However, there are other ways to ...
Tags: Booth Space, exhibit budget
This started as a blog post about creative exhibit design, but turned into a post about creative exhibit designers, because without the designers, you don’t get the creative design. It’s that simple. Creative exhibit ...
Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share. Well, now you have all ...
As the countdown begins for the second edition of the Fashion Revolution Day around the world to mark the second anniversary of the tragic Rana Plaza factory collapse in Dhaka, American fashion brand Zady, which is also the US Chair of ...
Tags: Fashion Revolution Day, Apparel
With the rise of the Chinese middle class, the nation's cruise market will continue to grow, and is expected to become the Asia's largest market by 2020, industry sources said. Data recently released by the Cruise Lines International ...
Tags: Cruise market, Cruise ships
Fanta Sour Watermelon relaunch is a social media case study Coca-Cola South Pacific says that the relaunch of its Fanta Sour Watermelon flavour in Australia is a response to requests on social media by fans of the flavour. In ...
Tags: Fanta Sour Watermelon, Coca-Cola, Food