To celebrate the launch of the new Silver Series range of Disney-Pixar Cars, life-size models of some of the most popular characters are set to tour Toys R Us and Smyths stores across the country. The tour kicks off on Friday March 29th ...
Tags: Toys, Disney-Pixar Cars
Merger and acquisition activity has been pretty sparse in toy circles in recent times. Back in the 1980s Hasbro snaffled the Playskool and MB companies followed by Kenner Parker Tonka in the 1990s, the same decade in which Mattel flexed ...
Tags: Toys, Toy Industry
Vendor Managed Technologies, Inc. (VMT) DBA Retail Velocity, a leader of “Big Data” retail demand sensing and retail execution solutions, was again honored by Consumer Goods Technology (CGT) readers as a leading demand data ...
Continuing its 19 year track record of innovation and solid growth, Vendor Managed Technologies, Inc. (VMT) announced that it will now be known as Retail Velocity. “The recent upsurge in the demand for our Velocity Solution Suite ...
The new Barbie building blocks range represents Mega Bloks’ largest launch in the UK. The girls’ construction line – out in the UK on March 9th and licensed by Mattel – will be backed by mammoth marketing ...
Tags: Barbie, Mega Bloks, girls construction line
Mattel has revamped the Team Hot Wheels website to 'strengthen the brand's presence with boys'. It's been given a new look in preparation for the 2013 ‘Take the Challenge’ campaign. This challenges boys to create the most ...
Tags: hot wheels, mattel, website
The news comes as the paper giant recently announced that it would stop using timber from Indonesia’s natural forests and only use trees from plantations. APP is a major supplier of paper, pulp and packaging in Asia but it has been ...
Remember when Mattel used a giant iPad to showcase its app toys? Now it's gone one step further - the firm's Fisher-Price label showed off a Giant Baby Bouncer at the 2013 Baby Show this weekend. It also had its new Apptivity app ...
A new Barbie DVD has reached the number slot in the children’s charts for pre-orders on Amazon. Yesterday's UK premiere of the Barbie in the Pink Shoes movie - which arrives on DVD on March 18th - also marked the start of a ...
Tags: Barbie DVD, Barbie, toys
Mattel's WWE toy range is now the number three ranking line in the UK action figures super category. Retail sales for the range have risen by a massive 61 per cent year on year, according to the latest NPD data. Mattel's share year ...
Tags: WWE, Mattel, toy, company news
Mattel and Fisher-Price will be showing off the first products in the new Thomas Wooden Railway line at New York Toy Fair this week. The new product line marks a return to Fisher-Price's heritage in wooden toys. Thomas Wooden Railway ...
Tags: Mattel, Fisher-Price, Thomas Wooden Railway line, New York Toy Fair
This year's Nuremberg International Toy Fair attracted 73,500 traders and buyers from 113 countries. Although slightly down on 2012's figures - which stood at 76,55 - exhibitors remain impressed with the event, with 91.3 per cent of them ...
Tags: Toys, company news, Nuremberg
Barbie's Malibu Dreamhouse is on the market for $25 million. Kind of. The price tag is for "entertainment purposes only" - a campaign to get fans talking on Facebook. She's packing up her fictional three-story pink palace to kick-start ...
Tags: US, Barbie, Malibu Dreamhouse
Toy Fair is always magical, but technology is adding even more magic to the mix, especially when it's implemented to make toys smarter and more fun. This year we saw some excellent examples of tech-toy coolness to come, from giants like ...
Tags: Toy Fair, smart toys, tech-toy
Casual Male Retail Group, Inc., the largest retailer of big & tall men's apparel and accessories, announced that it has appointed Ivy Ross, 57, to the Company's Board of Directors. She will serve as a director until the Company's next ...