For many frazzled new moms and dads, a baby swing can be a life-saver. These freestanding units imitate the rhythmic rocking motion of the womb and work magic on some cranky babies. But not all babies love the motion, so you may want to try ...
Tags: Baby Swing, baby products, Speed and motion
Toy retailers are getting behind World Book Day with a host of promotions. Toys R Us is encouraging children to dress up for World Book Day today (pictured, March 7th). It is offering 20 per cent off Smoby products, as well as buy one ...
Tags: World Book Day, promotion, toy industry
The new Barbie building blocks range represents Mega Bloks’ largest launch in the UK. The girls’ construction line – out in the UK on March 9th and licensed by Mattel – will be backed by mammoth marketing ...
Tags: Barbie, Mega Bloks, girls construction line
Starting Out Right From the time we start preparing a room for a new baby, we are making choices about the child's environment. Many people get ready for a new child by painting, papering, and carpeting a baby's room with conventional ...
Toy companies are being called on to produce more goods for children with special educational needs. The Good Toy Guide, the review website for parents, retailers and suppliers, wants to review more toys that can be used by all kids, ...
Tags: Toy companies, children, The Good Toy Guide
Dr Amanda Gummer discusses niche markets and how to make the most of them. With margins on mass market products being cut to the bone due to tough competition, it’s worth looking at some of the niche markets which aren’t quite ...
Tags: toy markets, toy, toy manufacturers
The toy industry should not underestimate the value of mummy bloggers, says Playmobil. The company was talking to ToyNews as part of a feature on the rise of mummy bloggers, along with other suppliers' marketing execs and bloggers ...
Tags: toy industry, toy, mummy bloggers
Flair will launch Australian Toy of the Year this summer with heavyweight marketing campaign. The 2013 Australian Toy of the Year, Glitzi Globes, will launch in the UK this summer. Created by Australian toy giant Moose Enterprises, the ...
Tags: toy Glitzi, Globes, toy giant
The British Toy & Hobby Association has welcomed feedback to this year's Toy Industry Awards and says this will help shape the next event. The news comes following the toy industry's call for an Awards shake-up. The BTHA's committee has ...
Tags: Toy Industry, Toy Fair, Toy
There's nothing better than receiving a toy endorsement from a real mum or dad. But what are the challenges of managing blogs and what do parents really want from you? We ask mums and marketing execs. Forget the pain (and pleasure) of ...
Tags: toys, toy endorsement, mummy blogger
Mega Brands has reported strong sales for its toy lines in both the fourth quarter and 2012 full year. For Q4, overall consolidated net sales increased 18 per cent to $127.5 million (compared to $108.5 million in the corresponding 2011 ...
Hamleys' Regent Street store is celebrating the launch of Mega Bloks Barbie this weekend. A launch event will take place on Saturday, March 9th, complete with window and in-store displays, a real-life Barbie posing for photos and signing ...
Tobar continues to build up its portfolio - adding toy car manufacturers Maisto and Bburago to its line-up. Maisto has recently celebrated its 45th anniversary, and during this time has crafted a raft of best selling die-cast models and ...
Tags: toy car manufacturers, toy car, toy, Tobar
The UK’s biggest independent toy chain's owner Gary Grant (middle) and his directors – and sons – Stuart (right) and Duncan (left), explain how the retailer is offering the traditional toy shop ideal on a national scale. ...
The toy industry should shout louder about new product launches in order to reap greater rewards, says Gary Grant. The owner of the UK's biggest independent toy chain The Entertainer says it works more closely with suppliers and licensors ...
Tags: toy industry, toy chain, toy