Mammut, makers of alpine gear and apparel, extended its relationship with rock climbing athlete Steph Davis to include apparel. Since 2007, Mammut has served as Steph’s hardgoods sponsor, and now the brand’s sponsorship has ...
Tags: Mammut, Steph Davis, Alpine gear, Appearel
Volkswagen has unveiled the production version of the new 2017 Golf Alltrack which will go on sale in the fall as a 2017 model. The vehicle is based on Golf Sportwagen - Volkswagen's Sportwagen models which offer more comfort and ...
Tags: Volkswagen, Golf Alltrack, Sportwagen models
Superfeet welcomed Linda Balfour as its new global director of marketing. This hire comes in conjunction with the brand launching a number of new products. Most recently, Superfeet launched insoles designed for hunting and lifestyle ...
Tags: Superfeet, Linda Balfour, Global director
Bannock Outdoors has launched the first camping food line wholly developed with the health conscious individual or family in mind, with meals and desserts that include natural ingredients, the highest amount of protein and fiber, and the ...
Tags: Bannock, Healthy Camping Food Line
The nation's biggest breakfast cereal brand Weetabix is kicking off the New Year with a flying start, after taking first place in the cereal category at this year's Product of the Year awards; for new product Weetabix Protein Crunch. ...
Nestlé Lanka, a leading nutrition, health and wellness company in Sri Lanka, posted revenue of LKR 27.1 billion for the nine months period ending 30 September 2015 recording a growth of 8.6% vs previous year. The company reported a ...
Tags: Nestle Lanka, Dairy, milks
Mike Hess Brewing has introduced its Open Mike beer can, becoming the only brewery in California to use Crown Holdings’ patented 360 End technology. A simple pull tab removes the entire top end of the can, effectively turning the ...
New Yorkers will find a new beer on shelves this fall from Smart Beer, the first organic beer company born and bred in New York. The brand, which is headquartered in New Paltz, in the heart of the Hudson Valley, will release its first ...
Tags: Smart Beer, Organic Golden Ale
International sandwich chain Subway is said to be preparing for a major rebrand in mid-2016. The rebrand has not been officially confirmed by Subway but sources have indicated that its logo, uniforms and stores could all be changing. ...
Vista Outdoor Inc., a global designer, manufacturer and marketer of products in the outdoor sports and recreation markets, has appointed active lifestyle agency Backbone Media as its agency of record for communications strategy and public ...
Active lifestyle company Bern Unlimited (Bern) today announced the appointment of bike industry veteran Jeffrey Cavicchi to lead Bern’s U.S. sales efforts for the bike category. Cavicchi will oversee distribution strategy and the ...
The SportsOneSource Group today reported that U.S. Sport Footwear sales increased in the mid-single-digits for the 4-week fiscal month ended August 1 (Fiscal July). The Athletic Footwear side of the business easily out-performed the outdoor ...
Cherokee Global Brands a global marketer of style-focused lifestyle brands has acquired casual lifestyle brand Everyday California from owners and founders Michael Samer and Christopher Lynch, it said in a statement. “We are very ...
Tags: casual lifestyle, Apparel
Vibram hired Allon Cohne as its chief marketing officer and Chris Melton as its North American sales manager, Vibram Finished Goods. Cohne and Melton join a growing marketing team and will be based in Vibram USA’s Concord, Mass. ...
Tags: CMO, Vibram, Sporting Goods
San Diego Sport Innovators (SDSI), a non-profit business accelerator focused on growing sports and active lifestyle companies, is now a free-standing organization independent from its parent company Connect, which focuses on the technology ...
Tags: SDSI, NBA, Sporting Goods