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Interbrand
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Chinese Brands Face Cultural Obstacles
Dec 28, 2016FROM electronics producers to railway contractors, Chinese businesses all face the same problems—promoting their brands overseas. One of China’s most influential commercial symbols, Lenovo, has overtaken HP as the ...
Tags: electronics, PC, Lenovo
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Apple Named World's Most Valuable Brand (Again)
Oct 8, 2016Technically Incorrect: In Interbrand's annual survey, Apple stays ahead of Google. Facebook, though, is the fastest-growing brand. Apple is fading. Apple's lost its sense of innovation. Apple misses Steve Jobs. Apple is still the ...
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Gucci Has Been Voted as The Top Italian Brand
Oct 16, 2014Gucci, an Italian luxury fashion brand, has been voted as the top Italian brand in the annual Interbrand Top 100 Best Global Brands list for the 15th consecutive year. Interbrand, a leading global consultancy firm in creating and ...
Tags: Gucci, luxury fashion brand
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Toyota Was Named as The World's Most Valuable Automotive Brand
Oct 9, 2013Toyota has been named the world’s most valuable automotive brand for the second year in a row. Toyota retained its title as the most valuable car maker in a list that also saw Apple take out the overall title of ‘world’s ...
Tags: Automotive Brand, Toyota
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2013 Best Global Green Brands Report
Jun 24, 2013Interbrand, the world’s leading brand consultancy and author of the annual Best Global Brands report, has released its 2013 Best Global Green Brands report. The automotive sector dominates with Toyota (#1), Ford (#2), and Honda (#3) ...
Tags: America, Apparel&Accessories, Green Brands
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Allnex Is The First Step Towards Establishing Coating Resins Business' New Identity
Jun 7, 2013The divestiture of the Coating Resins business of Cytec Industries to funds affiliated with Advent International was first announced in October 2012 and completed on April 3,2013.The adoption of the new name–Allnex–is the first ...
Tags: Coating Resins, Construction, Coating
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Luxury Brands Take Lead Position on Google+
Dec 17, 2012Luxury brands take lead position on Google+, according to Simply Measured social media analytics study. Ferrari, GUCCI and H&M rank as the top brands on Google+, with the strongest levels of consumer engagement across all Interbrand Top 100 ...
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Goviral Reveals Best 100 Brands in Branded Content
Dec 14, 2012New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions of dollars in ad spend). goviral ...
Tags: explosion of video content, audience, powerful luxury brands
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Interbrand Releases 13th Annual Best Global Brands Report
Dec 13, 2012Interbrand Releases 13th Annual Best Global Brands Report Despite the current economic landscape, all of the luxury brands in the 13th annual Best Global Brands report released by Interbrand increased their brand value. As the meaning ...
Tags: Brand, Louis Vuitton, Gucci
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Burberry Celebrates The Launch of Its New Flagship Store on Michigan Avenue on November 29
Dec 10, 2012Burberry celebrates the launch of its new flagship store on Michigan Avenue on November 29. Burberry expands from a two-story building to a 25,000-square-foot flagship showcasing Burberry's love for the digital age and luxury brand's ...
Tags: Angela Ahrendts, Burberry, capsule collection, flagship
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54 Percent of Top Brands Now Using Instagram
Nov 6, 2012More than half of the world's top brands now view Instagram as a major part of their social strategy. Instagram has graduated from a'fun new social network'to an integral component of a brand's social strategy,according to Simply ...
Tags: social network, mobile, Instragram
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Interbrand Created a New Brand Identity for NYSE Euronext
May 16, 2012Interbrand created a new brand identity for NYSE Euronext.The new identity was unveiled at all NYSE Euronext exchanges and other locations around the world as well as online at NYSE website. Interbrand shaped an authentic and ...
Tags: NYSE Euronext, Interbrand, integrated networks, collaboration