The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people. Nerf joined a major sporting event this weekend, as the company unveiled its pitch-side billboards during the Germany ...
Tags: Nerf, Billboard Ads, Easter weekend, Football match
Oregon-based Deschutes Brewery is planning to invest $85m to set up Eastern US brewery in the City of Roanoke, Virginia. The facility which has been named Brew 4, as it follows original Bend, Oregon public house (Brew 1), the brewery's ...
Tags: Deschutes Brewery, Investment, New Facility
Bed manufacturer Silentnight welcomed its local MP to the Lancashire site during National Apprenticeship Week (14-18th March), following the ongoing success of its award-winning apprenticeship scheme. Andrew Stephenson, Conservative MP ...
Tags: Silentnight, Bed manufactures, MP, Apprentice Award Presentation
The Square Mile Relay is being brought to New York's Financial District for the first time, set to take place April 21. The relay race will feature more than 100 teams from leading financial institutions who compete to win a $10,000 ...
Dutch brewer Heineken has introduced a limited edition lager H41, the first drink in its lager exploration series, which has been brewed using rare ‘mother’ yeast discovered in Patagonia. The new lager features fuller ...
Tags: Heineken, Limited Edition Lager H41, Drink, Mother yeast
UK-based food manufacturer Premier Foods has rejected a bid offer worth a £495m from US-based food giant McCormick. The company has rejected the offer saying that the offer from McCormick significantly undervalued Premier Foods ...
Tags: Premier Foods, McCormick, Bid Offer
The company also won the Craft and Activity Toy of the Year and the Australian Development Award for Qixels, and Girls Licensed Property of the Year with Shopkins. Moose Toys bagged the top honour at the annual Australian Toy Industry ...
Tags: Moose Toys, Awards, Shopkins, Qixels, Australian Toy Of The Year Award
Four Saturdays will be filled with in-store activities, discounts and a chance to win Star Wars toy bundles. The Entertainer is partnering with Disney to launch Star Wars Super Saturdays at its retail stores. The retailer is set to hold ...
Tags: The Entertainer, Toys, Retail, Star Wars Super Saturdays
eDriving has acquired Interactive Driving Systems, a global provider of fleet driver safety management solutions through its Virtual Risk Manager (VRM) platform and Mentor eData, a consumer-focused telematics app and analytics provider. ...
Tags: eDriving, Interactive Driving Systems, VRM, Mentor eData
Apple is expanding its original programming horizons beyond music with a new unscripted series about app developers. The production was confirmed by Apple executive Eddy Cue and will apparently tell the story of a number of app developers ...
Naturex, Australia’s major vitamin and herbal brand, has entered into a long-term preferred partnership agreement with Swisse Wellness for the supply of natural ingredients. Under the partnership, both the companies will also work ...
Sainsbury's has confirmed that it will proceed with its offer for Home Retail Group (HRG), owner of Argos, and is "pleased" by last Friday's turn of events, which saw rival bidder Steinhoff international abandon pursuit in favour of ...
Tags: Sainsbury's, HRG, Argos
Food packaging solutions provider Tetra Pak has launched a new food processing homogenizer Tetra Pak Homogenizer 500, which it claims to produce up to 63,600 litres per hour, minimizing operation cost. The device, which is touted to be ...
The Thomas’ brand, creators and bakers of the original Nooks & Crannies English Muffins, is introducing a new, year-round flavor that will permanently join the family of English Muffin flavors — the Blueberry English Muffin. ...
Tags: Thomas, Blueberry English Muffin
C&C Group continues to ramp up its international expansion in Asia-Pacific with the announcement of its second strategic partnership this month. C&C Group is proud to confirm the signing of a new long term agreement with Coca-Cola Amatil ...
Tags: C&C Group, Coca-Cola Amatil, Partnership