Brand Management articles & resources on Made-in-China.com

Taliera in Search of New Beverage Brands for Expansion

Aug 14, 2017

Taliera is actively building its portfolio of iconic beverage brands after successfully rolling-out Beach Whiskey and relaunching American Harvest Organic Vodka nationally. J. Smoke Wallin originally formed Taliera in 2005 to create, ...

Tags: Taliera, Beverage

Constantia Flexibles Showcases Packaging Solutions at Nestle Supplier Event in South Africa

Mar 14, 2017

Constantia Flexibles showcased portfolio of flexible packaging solutions at Nestlé supplier event in South Africa. Nestlé South Africa is a growing business – currently some 4,000 employees work for the multinational ...

Tags: Constantia Flexibles, Nestle

Jordan Sports Talk About The Infringement Case: Does Not Affect The Current Use of All Trademarks

Dec 12, 2016

From the "daily economic news" reported yesterday, the Supreme People's Court (hereinafter referred to as the supreme law) to determine the 3 "Jordan" trademark infringement, yesterday, Jordan sports is also the first time to respond to ...

Tags: Daily Economic News, Jordan sports, trademark

Campbell Announces Management Changes in Its Fresh Division

Oct 24, 2016

Campbell Soup Company has appointed Ed Carolan as president for Campbell Fresh (C-Fresh). Carolan, 47, will lead the division that includes Bolthouse Farms beverages, salad dressings and carrots, Garden Fresh Gourmet salsa, hummus and ...

Tags: Campbell, Soup

HTI Appoints Nina-Jo Uttley as New Product Manager

Sep 20, 2016

In her new role, she will be responsible for the development and management of HTI's boys' toys ranges across a portfolio of licensed and own in-house brands. UK toy manufacturer and distributor, HTI has appointed Nina-Jo Uttley to the ...

Tags: HTI, Nina-Jo Uttley, product manager

Bern Unlimited Revamps Sales Leadership

Jul 18, 2016

Bern Unlimited Inc. has promoted Jeff Cavicchi, formerly National Sales Manager, to Director of Global Operations and named three new leaders to head up sales both in the U.S. and overseas. Cavicchi, a 20-year veteran of the bike ...

Tags: Bern, bike industry

Olymel Acquires Trois-Rivieres Food Processing Company La Fernandiere

Jun 14, 2016

Olymel L.P. is acquiring all the assets of La Fernandière, a food company in Trois-Rivières specializing in the manufacture of a wide range of sausages sold under La Fernandière brand. The announcement was made ...

Tags: Olymel L.P., La Fernandière, Fernandière sausages

QuadPackaging Enhances Globalpassport Brand Management Service Solution

May 16, 2016

QuadPackaging has streamlined global brand management with improved GlobalPassport solution. The optimized GlobalPassport brand management service protects brand identity and ensures quality and consistency of cartons, tags, labels and ...

Tags: QuadPackaging, GlobalPassport

Sonoco Provides Composite Cans for Hans Freitag's Biscuits

Apr 18, 2016

Sonoco has developed composite cans to package "Fit for Fun" biscuits by Hans Freitag. Superfood meets snack: Hans Freitag cookie and waffle bakery, located in Verde, Germany, relies on carefully selected ingredients for its latest ...

Tags: Hans Freitag's Biscuits, Sonoco

Mizuno USA Promotes New Chief Operating Officer

Apr 11, 2016

Mizuno USA, a leader in sports footwear, apparel and equipment, promoted Mark M. O'Brien from vice president of brand management & marketing to a newly created position of Chief Operating Officer. O'Brien will lead business strategy ...

Tags: Mizuno USA, Sports footwear, Mark M.O'Brien, Chief Operating Officer

Mattel and Dhx Media Launch New Kids' Content Partnership

Dec 21, 2015

The two will develop multi-platform content inspired by Mattel hit Bob the Builder, Fireman Sam, Little People and Polly Pocket properties. Mattel has entered into a long-term partnership with DHX Media to develop and distribute a raft of ...

Tags: Mattel, DHX Media, Toys

Xpressdocs Expands Printing Capabilities with New HP Indigo Digital Presses

Oct 26, 2015

Xpressdocs Holdings, a provider of on-demand marketing solutions, announced expansion of its print infrastructure to leverage the latest in digital press technology from HP. The HP Indigo 7800 and W7250 Digital Presses offer improved ...

Tags: Xpressdocs, Digital Presses

Special Effect Paint by BASF Succeeds at The Automotive Brand Contest

Oct 15, 2015

When carmakers present their latest models, particular value is placed on perfect gloss and a gleaming shine. Paint is an important consideration in automotive design – it emphasizes a car’s character and accentuates its ...

Tags: Paint, automotive coating, BASF

Global Brands Pruning Trims First Half Sales

Aug 12, 2015

Global Brands Group Holding Limited, which owns long-term rights to the Sypder snow sports brand, reported sales declined 5 percent to $1.28 billion for the six months ended June 30 largely due to pruning of under performing brands and ...

Tags: apparel, footwear, fashion accessories

Whistler Blackcomb Holdings Appointed Michele Romanow to Its Board of Directors

Jun 29, 2015

Whistler Blackcomb Holdings Inc. appointed e-commerce entrepreneur and former Sears Canada executive Michele Romanow to its Board of Directors, effective June 24. Following Romanow's appointment, the Company will have eight board members, ...

Tags: Whistler Blackcomb, e-commerce

Brand Management

Related Products